Clarify Fine Cooking’s points of distinction in the marketplace and offer a contest giveaway entry through an outbound email program.

H2O created an HTML email that linked to a “5 Reasons to Trust the Power of Fine Cooking” flash interstitial. This page featured rollovers for each reason and served as a registration page for the giveaway. In addition, the media site was delivered as a pop-under behind the interstitial page. This program quickly delivered over 400 qualified sales leads for Fine Cooking.