Multi-media campaign delivers measurable results

The Program
Guideposts Magazineís performance in the recent MARS study was nothing short of extraordinary ‚ demonstrating the enormous purchasing power of their audience in the pharmaceutical marketplace. To communicate this significant message to its market, Guideposts needed a compelling campaign that would inspire tangible results. H20 delivered just that ‚ assembling a multiple platform promotion to bring Guidepostsí message to life.

Starting with a rich-media e-mail broadcast complete with a flash component, H20 piqued potential advertisersí interest in Guidepostsí significant story. Paralleling this effort, an offline direct mail campaign heightened awareness and furthered mindshare.

The Result
Guideposts enjoyed an impressive click-through rate of over 50% on the initial e-mail ‚ and a three-fold increase in viewing time on the sitelet devoted to the MARS study. All of which translated into a marked improvement in commanding sales in this key category.

Measurably Effective

"Working with the creative team at H20 and our marketing agency, DJG Marketing (Douglas/Jones Group), we were able to translate the MARS research into a powerful pharmaceutical sales story for Guideposts and deliver it with compelling communication value to our target advertising prospects. The multi-media MARS campaign was the most measurably effective category promotion weíve ever done."

-- Kristin Lacey, Advertising Marketing Manager, Guideposts Magazine

For Sales Solutions That Work ...
contact Jason Dodd at H20, (212) 627-7652
jdodd@h20associates.com