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H2O ASSOCIATES DELIVERS
PRESENTATION SOLUTION FOR New York, NY, November 15, 2000 - How do you reach your target market on an exhibit floor packed with 250,000 attendees and over 2,200 exhibitors? You go beyond offering sweets and trinkets, and lure them in with a dynamic combination of eye-popping visuals and clearly communicated messaging, presented via a short Flash animation segment. H2O Associates, a Silicon Alley-based visual communications design firm, has delivered just such a solution for Zapper Technologies, Inc. one that has been designed to attract prospects, and to effectively communicate their complex product line in a crowded competitive landscape. Zapper Technologies, a recognized leader in developing advanced information retrieval and resources navigation solutions, announced the launch of an updated product at Comdex, held in Las Vegas last week. Billed as the #1 business-to-business event for the world's most influential buyers of information technology, Comdex is attended by over 200,000 tech-savvy professionals. The Zapper sales and marketing team approached H2O Associates with the need to attract and educate prospective clients at their trade show exhibit, focusing on their advanced technologies for Internet search providers, Web portals, Enterprise markets, wireless service providers and consumers. "We are extremely pleased with the work H2O has done on this project," said Larry Mahon, Vice President of Sales for Zapper Technologies. "Their expertise in strategy, technology and design delivered a powerful sales tool for us to reach our customers at this venue." |