H2O ASSOCIATES SOLUTIONS RANKED IN TOP TEN BY READERS
OF ADVERTISING AGE
-- Reader recall study commends strategies developed for Guideposts

NEW YORK, N.Y.,November 2, 2000 - In a recent issue of Advertising Age magazine, a series of display advertisements developed by H2O Associates for Guideposts magazine was identified as having the greatest recall among readers. The study, conducted by Beta Research Corporation for Advertising Age, surveyed select subscribers measuring their recall of 43 different advertisements that ran in the June 12, 2000 issue. Total recall measures ad effectiveness and examines creative approach, consistency of messaging and imagery, as well as originality.

"H2O has clearly understood the unique media opportunity of Guideposts and conveyed it in this series of outstanding creative ads," said Janine Scolpino, Publisher of Guideposts.

The selected series of advertisements focused on the introduction of advertising in Guideposts magazine for the first time in its 55-year run. The magazine will be accepting advertising beginning with the January 2001 issue.

"The H2O team is continuously generating new ideas and creative products that help our clients with their brand initiatives," said Bruce Goldsmith, Managing Partner of H2O. "These are key elements for any successful business-to-business marketing campaign."

About H2O Associates:
H2O is a visual communications firm, developing integrated solutions since 1986. Implementing strategy first: the message, the market, and the most potent means of delivery ­ converging to develop fresh, new ways for companies to present their brands. H2O delivers solutions that clearly communicate their clients¹ corporate culture, and directly enhance brand value. Located in New York¹s Silicon Alley, they offer print, web and interactive solutions to the business-to-business marketplace. H2O¹s representative list of clients crosses varied markets, and includes American Express, SG Cowen, Primedia, Times Mirror Publications, The Industry Standard, Vanguarde Media, and Mail.com. To learn more about H2O Associates visit www.h2oassociates.com.

About Guideposts:
Guideposts reflects the philosophy underlying one of the best selling books of all times, "The Power of Positive Thinking" by Dr. Norman Vincent Peale (20 million copies sold in 42 languages). Guideposts is the cornerstone of the non-profit Guideposts organization's publishing and outreach activities, which includes books and other magazines such as Guideposts for Teens, Angels on Earth and Guideposts for Kids. For additional information visit www.guidepostsmedia.com.