SALES ARE STOMPING AT SAVOY
-- H2O Associates Brands New Niche Market Magazine  

NEW YORK, N.Y., March 29, 2001 ­ H2O Associates, with a 14-year history of developing branding solutions for magazine publishing groups, has proven itself again when it comes to producing sales support material. January¹s premiere issue of Savoy magazine kicked off with a band of advertisers that realize the value in this niche market. Initial ad sales for the preliminary issues include well-renowned companies like Solomon Smith Barney, American Express, Ford Motor Company, Mercedes-Benz, and Ralph Lauren Polo.

"H2O has designed a creative product that embodies the soul of our magazine", says Keith Clinkscales, chairman and CEO of Vanguarde Media, Inc. (VMI). "Savoy has been well received in the marketplace and I expect this publication to garner new respect for our audience from the advertising community."

The powerful material produced for Savoy reflects the magazine's mission to be "smart, stylish and provocative". H2O has developed a proprietary methodology that is used to establish and strengthen brand recognition for their clients. The H2O Process facilitates clear definition of project goals, identifies the most appropriate means of delivery, and provides management and design teams with clear-cut direction in the development of unique visual solutions.

Savoy launched in January 2001 with an initial circulation of 200,000. The mission of the magazine is simply to maintain a sophisticated and provocative approach to ideas, design, photography and the written word. Savoy confronts some of the traditional notions and conventions within the Black community. VMI's goal is to build the largest and most successful collection of journalistic brands ever targeted towards the urban audience.