H2O LAUNCHES STEAM-DRIVEN COMPANY WEB SITE
--Metaphors Illustrate Their Trademark Process

NEW YORK, N.Y., January 9, 2001 - H2O Associates, a Silicon Alley-based visual communications firm, announced today the launch of the new company web site that illustrates their unique development process. Using metaphors connected to the company name--water, steam and ice are the common elements that describe the creative system H2O has proven to be successful over their 14 years of experience in the business-to-business market.

H2O has developed a proprietary methodology that is used to establish and strengthen brand recognition for their clients. The H2O Process facilitates clear definition of project goals, identifies the most appropriate means of delivery, and provides management and design teams with clear-cut direction in the development of unique visual solutions.

"The design and development of this site exhibits our capability to converge mediums that are required elements for customer communication", says Gary Barraco, Director of New Business Development for H2O. "This site will show prospective and existing clients that we have not only defined a process, but can implement this process to create brand value for them."

The totally Flash-based site contains compelling images of the elements as they relate to the process. Using poetic phrases and distinct images, water represents the transparent process; steam illustrates the powerful, driving strategic force; ice forms the beautifully formed product of the formula. All of the motion related to the site is done through subtle transitions-presenting movements organic to natural elements. A portfolio of selected work can be found on the site, in addition to case studies outlining the objectives and clear-cut approach H2O fashioned for the clients.

About H2O Associates:

H2O is a visual communications firm, developing integrated solutions since 1986. Implementing strategy first: the message, the market, and the most potent means of delivery ­ converging to develop fresh, new ways for companies to present their brands. H2O delivers solutions that clearly communicate their clients¹ corporate culture, and directly enhance brand value. Located in New York¹s Silicon Alley, they offer print, web and interactive solutions to the business-to-business marketplace. H2O¹s representative list of clients crosses varied markets, and includes American Express, SG Cowen, Primedia, Times Mirror Publications, The Industry Standard, Vanguarde Media, and Mail.com. To learn more about H2O Associates visit www.h2oassociates.com.