AMEX Database Yields Powerful Results

H2O Associates, a New York City-based visual communications firm, has launched a trio of products for T&L Golf Magazine, to provide media planners and advertisers with easy access to information about the 3-year-old publication. Each of the pieces focuses on the magazine’s readers, their exceptional spending habits, and T&L Golf’s use of the American Express Database to deliver a more targeted, affluent audience.

As a cornerstone piece, MEDIA WEB SITE allows easy access to basic product information, as well as top-line readership spending habits. A DVD-sized MEDIA KIT houses a CD-ROM which contains the entire media web site, as well as a video montage of representative readers, while a high-end POWER POINT SALES PRESENTATIONcarries forward the readership theme, with the inclusion of a video featuring selected readers speaking openly about their purchasing habits.

This multi-platform approach is crucial to reaching the client / agency audience. "We realize that media planners increasingly need immediate and efficient access to information so that they in-turn can make smart decisions for their clients," said Bob Weber, Publisher for T&L Golf. "H2O’s concept allows media planners to access detailed corporate and product background information, including pricing, demographics, and complete technical specifications, via the mediums that are most accessible to them."

The design and development of these pieces illustrates H2O’s ability to converge mediums thathave become required elements for customer communication. Presenting information in multiple formats allows the audience to choose their method and level of contact with the T&L Golf sales team. This timely and efficient methodology presents a broad base of information directly to the target audience allowing the core branding elements to be accessed online through the media Web site, one-on-one with a sales rep via the PowerPoint sales presentation, and off-line with the media kit.

About H2O Associates:

H2O is a visual communications firm, with a 15-year proven track record in developing integrated visual communications solutions for a diverse range of clients. Implementing strategy first: the message, the market, and the most potent means of delivery - converging to develop fresh, new ways for companies to present their brands. H2O delivers solutions that clearly communicate their clients’ corporate culture, and directly enhance brand value. Located in New York’s Silicon Alley, they offer print, web and interactive solutions to the business-to-business marketplace. H2O’s representative list of clients crosses varied markets, and includes American Express, SG Cowen, Primedia, Times Mirror Publications, Vanguarde Media, and Mail.com.