A Campaign Custom-made for Results

H2O serves up a custom-solution for Logicworks re-branding mission

The Concept
Re-branding a company requires the perfect pairing of creativity and tenacity. That's why Logicworks chose H2O as the ideal agency to rise to the task. The charge: create enough vibrance to get their business noticed without compromising the core message.

The Creative
Building from the ground up, H2O started by revamping the corporate logo to distinctively reflect Logicworks' unique managed hosting solutions. Extending that look and feel to new core branding materials, including a capabilities brochure, a redesigned web site, and a new corporate identity system, H2O gave Logicworks both the content and the charisma to put them indelibly on the radar screen.

The Results
H2O allowed Logicworks to take a highly identifiable brand to the market, driving customers via multiple touchpoints - both online and off. This exciting and effective campaign was successful in eliciting a response that was “overwhelmingly positive,” according to Logicworks President & CEO, Carter Burden. And which he reported resulted in “a dramatic increase in sales.”

The Rewards