The Beauty of Increased Sales

H2O helps Sue Devitt Studio see remarkable results in just one “application”

The Concept
Driving customers to the new Sue Devitt Studio website was only half the battle - the bigger challenge was getting finicky beauty clients to stay … and ultimately, to shop.

The Creative
H2O started with an innate understanding of what upscale customers respond to - creating a user-friendly - yet forward - site. Building on the web presence, an e-mail broadcast was targeted to SDS “laser beamers,” opt-in contacts generated from the H2O-designed holding site.

The Results
This unique push/pull effort generated a remarkable e-mail response rate of 87% - almost 9 in 10 customers who received the e-mail went on to visit the site. Moreover, sales in SDS' outpost, Sephora.com, increased three fold in the one month period following the launch. Now that's beautiful!

The Rewards